How the New Normal Will Affect Marketing

It is predicted that clients who were familiar with digital services, will most likely not prefer the old ways. Digital events, webinars with easy access and increasing amount of services thriving, how well a company listens to their clients is the key.  Not only B2C but also B2B Companies will need to spend more time reviewing their leads and bringing their precision to the next level to speak to the right audience. When talking about digital transformation, most people will think about using new tools, new CRM, ERP systems..., yet while adopting these methods, the core of transformation actually is about the operations, about how decision makers perceive the changes, and decide the path of the company. Swanson, Monsanto CEO discussed digital transformation "We talk about automating operations, about people, and about new business models," he says. "Wrapped inside those topics are data analytics, technologies, and software, all of which are enablers, not drivers."